YouTube Requires Labeling of AI-Generated Content

YouTube has announced new rules requiring creators to label content made using artificial intelligence (AI) on the video streaming platform as part of measures designed to protect users.

Disclosure Policy for AI-Generated Realistic Content

In a company blog post, YouTube said that creators are expected to disclose to viewers when realistic content is made with AI. Per the statement, YouTube’s new disclosure policy will be required in cases where AI is used to alter the likeness of a person or change footage of realistic events or places.

Exceptions and Labeling Requirements

Creators leaning on AI to generate lifelike scenes from scratch will be mandated to label their videos, but the new rules offer certain exceptions. Creators will be exempt from labeling requirements if AI tools are used in animations or other “fantastical” content. Furthermore, using AI for simple edits like color adjustment, beauty filters, or other special effects will not require a disclosure tag.

Penalties for Non-Compliance

YouTube plans to introduce penalties for creators who consistently fail to comply with the new labeling policy. The penalties may include video takedowns and account demonetization, but the company says it will give its community time to “adjust to the new process and features.”

Implementation of the Labeling Feature

The labeling feature will debut on mobile applications in the coming weeks before expanding to desktop and TV. A close look at the labeling process reveals that creators simply have to select “Yes” to altered content in the details sections before uploading videos.

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Label or Face Regulatory Wrath

As regulatory authorities scramble to rein in AI innovation, a key part of their strategy is requiring developers to label all synthetic content. Several AI firms, including Google (NASDAQ: GOOGL) and Meta (NASDAQ: META), have moved to comply with the labeling requirements, testing the viability of an invisible watermarking feature.

Blockchain Integration for Labeling Synthetic Content

Other companies are testing the waters by integrating blockchain technology with AI as a way to clearly label synthetic content.

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By Team