Samsung Rolls Out AI Chatbot for Mobile Devices

Barely three months after banning employees from using generative artificial intelligence (AI) tools, Samsung Electronics (NASDAQ: SSNLF) announced its own AI chatbot built for mobile devices. The AI model, named Samsung Gauss, offers various functionalities such as text creation, image generation, and the ability to generate and debug code for its in-house developers. The model is named after renowned mathematician Carl Friedrich Gauss for his work in distribution theory, laying the groundwork for AI.

Samsung plans to integrate the AI model with mobile devices as early as 2024, ahead of its rival Apple (NASDAQ: AAPL). Apple has previously confirmed work on similar generative AI systems for mobile devices but failed to share concrete details of its plans during its last earnings call.

Samsung also hinted at using the generative AI tool for its other consumer technology products to enhance the consumer experience by enabling smarter device control when integrated into products. The company is eyeing an expansion of Samsung Gauss to provide a new user experience for a variety of Samsung product applications in the near future.

Generative AI gained attention after Microsoft-backed (NASDAQ: MSFT) OpenAI launched ChatGPT, attracting over 100 million users in the first 60 days. Subsequently, Google (NASDAQ: GOOGL), Meta (NASDAQ: META), and Anthropics AI released their offerings to compete with ChatGPT.

Despite the perks of increased productivity, Samsung banned employees from using generative AI tools in May over concerns about the security of the AI platforms. Samsung’s decision came after a data leak caused by an employee inserting an internal source code into ChatGPT. The company clarified that the ban is temporary.

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Before rolling out its generative AI offering, Samsung had dipped its toes in AI through a multi-year deal with Tenstorrent to build AI chips. The deal will see Tenstorrent leverage Samsung’s Foundry Design Service team to introduce the next generation of AI chipsets to the market.

Samsung has also been exploring other novel technologies to improve customer experiences, including an experiment with blockchain for one of its subsidiaries in finance. The tech giant has since been roped in to lead the Bank of Korea’s efforts for an offline functionality in its central bank digital currency.

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By Team