“And It’s Gone” Meme’s Roots in Financial Crises

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Stan Marsh’s Bank Adventure

Meet Stan, a 10-year-old who was in line at the bank, brimming with anticipation to spend the $100 he received from his grandma. In a teaching moment, his dad encouraged him to learn the importance of saving. When Stan handed over his check to the clerk, it was invested into a money market mutual fund, only to be lost shortly thereafter.

The Late Arrival of the “And It’s Gone” Meme

The “And it’s gone” meme, which stems from a South Park episode, garnered attention in 2009, half a year after the Lehman Brothers collapse. It’s a curious starting point to delve into the history of memes in response to financial crises. Memegenerator.net first appeared online the same month the episode aired and the meme gained popularity. However, the template wasn’t available until 2012.

The Maturity of the Internet and Lack of Memes after OWS

After the Occupy Wall Street movement in 2011, there was an absence of iconic memes, despite the plentiful catchphrases, vivid images, and the central Wall Street gathering spot. The movement even carried out memetic-like activities with their “People’s Mic” and protest library. It’s strange that with so much exposure, a viral financial crisis meme was never born from the OWS movement.

Exploring Memes in the Early 2010s

The early 2010s lacked purposeful online viral communication strategies, resulting in a missed opportunity for OWS. However, the following years witnessed exponential growth in viral movements and viral media, setting the stage for the internet to realize its collective power in creating wider impacts offline.

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“Money Printer Go Brrr”

The meme evolved from the noticeably outdated, top-text/bottom-text format to a set of Wojack characters, used and customized in innovative ways. It is no longer bound to just one visual format but embraces a diverse range. This meme also signifies a deeper political awareness among the memes’ audience, emphasizing advancements in the visual vocabulary of memes and the inclusion of politics within memes themselves.

During 2020, memes like “money printer go brrr” started surfacing, showing a significant evolution compared to the “And it’s gone” meme. It represents an advanced, versatile and more sophisticated meme culture than seen in previous years.

### News source: bitcoinmagazine.com

By Team