Automakers Embrace Technological Advances to Transform Automobiles into Smart Objects

According to industry experts, automakers are not only incorporating AI into their vehicles but also investing in various other technologies to create sophisticated and smart automobiles. Vinod Gopinathan, Chief Information Officer at Ashok Leyland, highlights the transformative potential of the mix of 5G, cloud, and edge computing. This combination of digital technologies can revolutionize automobiles, making them more like advanced gadgets.

Leveraging AI Tools for Enhanced Customer Experience and Efficiency

Gopinathan explains that AI tools like GPT (Generative Pre-trained Transformers) can be utilized for a wide range of tasks in the automotive industry. These tasks include customer assessment, recommendations, negotiation, vehicle purchase, maintenance, and disposal. GPT, a family of neural network models, is designed for generative AI applications such as ChatGPT.

Integration of AI-Powered Equipment and Analytics Platforms

Ashok Leyland extensively deploys AI-powered Computer Vision-enabled equipment for manufacturing quality monitoring. Additionally, around 150,000 vehicles are integrated with iAlert, the company’s connected vehicle platform. The company also utilizes, an advanced AI-powered Analytics platform, to transform transactional data into valuable insights and foresight.

AI and Metaverse Revolutionizing Sales and Promotion in the Automotive Industry

Hasit Trivedi, Chief Technical Officer at Tech Mahindra, states that the automobile industry is leveraging AI and Metaverse to innovate sales and promotion strategies. Bots are becoming more intelligent and versatile, capable of handling both structured and unstructured tasks. This leads to increased productivity levels and the discovery of valuable business insights. Metaverse combines social media, online gaming, augmented reality, virtual reality, and cryptocurrencies, enabling users to interact virtually.

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Focusing on Autonomous Vehicles and Advanced Technologies

Automobile companies worldwide are heavily researching and developing various technologies to enhance the automotive industry. These include autonomous vehicles, advanced driver assistance systems (ADAS), Light Detection and Ranging (LiDAR), radar technologies, and connected care and car networking for real-time monitoring and diagnosis of vehicle health.

The Emergence of Software-Defined Vehicles

Gagandeep Reehal, CEO and CTO of Minus Zero, an autonomous mobility startup, discusses the concept of software-defined vehicles. This concept allows features to be introduced into a vehicle through software updates, transforming automobiles from mechanical problems to software challenges. Reehal emphasizes the importance of reasoning capability in adopting automotive AI technology.

Challenges in AI Adoption for Indian Companies

The Indian Institute of Management Ahmedabad’s report highlights that AI adoption and maturity levels are lacking in two-thirds of Indian companies. To bridge this gap, collaborative robots are increasingly being used in manufacturing processes. IoT sensors and data analytics integrated into robotic systems improve predictive maintenance and process optimization, enhancing efficiency in the automotive sector.

The Drive Towards Sustainable and Energy-Efficient Manufacturing

Atul Patil, Deputy General Manager of Mitsubishi Electric India, emphasizes the growing focus on sustainable and energy-efficient manufacturing processes. Mitsubishi Electric’s e-F@ctory leverages technologies such as AI, big data, IoT, edge computing, and advanced robotics. This technological ecosystem enables digital transformation in the manufacturing environment, reducing energy consumption and waste.

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